Originally published by The Clifton Courier, May 20, 2020
Sometimes you need to be reminded to look after yourself.

I mean, it’s harder these days because when you watch more television shows on platforms without ads, so you miss out on the ads that suggest you can’t just go letting yourself wallow in a hole. I remember a while back, in the VCR days, there was an ad for vaguely healthy microwaveable meals where there was a worried mum on the phone to her daughter asking if she was looking after herself*. Or the one for an I-don’t-need-to-name-the-brand-because-its-marketing-team-did-so-well hair care company telling me I’m worth it**.
* I can’t find the ad I’m thinking of on YouTube, which means it either never existed OR some noble soul hasn’t uploaded it to YouTube. I’m hoping it did exist and it’s still out there, waiting for someone with spare time, access to old microwaveable meal commercials and a good heart will upload it to a searchable internet platform. Until then, here’s a New Zealand alternative.
** I did some research into that campaign and found this little explainer about it. I mean, feminism and capitalism together, selling haircare products? Excellent.
I mean, if I was that run down that I’d need to rely on a microwavable dinner for some low-effort sustenance, I’d probably chuck on a piece of toast for dinner instead. And my hair colour is too intertwined with my identity for me to go dying it. So an ad would have to be pretty powerful to make me change that behaviour, but I do like the face-level sentiment of the ads to take care of myself (but, hey, it’s not a failure of the advertising teams, because that brand recognition is still strong like 15 years on).

I mean, sure, I know that I need to eat healthy-enough food, do some exercise and shower regularly, but sometimes the specifics of “looking after yourself” get lost in the day-to-day.
Take a toothbrush, for example.

Do you remember when you last changed yours? Maybe you do. Maybe you have a regimented routine for replacing your personal hygiene products and you keep track of the passing of time in a conscious way. In which case, I am impressed.
But I will generally keep using things out of habit until they are worn to the point of them no longer being effective. And, this was the case before I did shift work and worked weekends so days of the week became irrelevant, I tend to operate slightly oblivious to the calendar. It’s odd, because I am religious with my diary, but I glaze over the dates. Like, I’ll forget birthdays not because I’ve forgotten the date someone was born, but because I don’t realise that particular date is creeping up.
For example, I have a pair of comfy floral boxer shorts I was given in the goody bag of a hens party a few years back (hens parties so much better than stags dos – you still get as wild, but there’s also like scented-candle-and-pyjama element to the traditional womenfolk pre-wedding ritual). I have worn them to the point that the elastic has completely lost its power and whenever I wear them, I have to continually hoik them up so the world doesn’t see my knickers – which, let’s be honest, sometimes are quite overworn themselves. I know I should replace the elastic, but I’ll probably keep wearing the shorts like this for the net six months.

Or like when you use a razor so much that goes beyond being blunt and starts to actively damage your skin with its ineffective blade. It gets to the point where I have to shave over the same spots a few times and my skin gets irritated. I think that I should replace the razer head. But it usually takes a few weeks to get from the point of this thought entering my head and the replacement ceremony.
It’s the same with a toothbrush. I will keep using it and using it until the bristles start curling over themselves. I mean, part of this is because there was a period in my childhood where I didn’t brush my teeth according to dentist recommendations and like 40 per cent of my teeth were fillings. I suspect there’s a psychological hangover where I like to prove that I am, indeed, brushing my teeth by having a worn brush, but there’s also the habit, the obliviousness to how long I’ve been using it, the general meh-ness of routine.
But when a within-the-legal-number-of-visitors-to-my-home visitor used the bathroom and pointed out the sorry state of my toothbrush recently, it prompted action.
I bought a value pack of toothbrushes and tossed the used brush out of my life. And, I have to say, I noticed the difference. Not just in the sense that having fresh bristles actually leaves your teeth feeling alarmingly clean (alarming because I don’t know how long I was using that old brush for or how effective my dental hygiene routine was), but in other aspects too.
I’m planning on getting more elastic for my shorts*. I’ve changed my razor head. I’ve thrown away some leftovers that were suss. I’ve washed bath towels BEFORE they started smelling. Heck, I might even get rid of the saggy knickers lingering in the bottom of my underwear drawer.
Because I’m worth it.
* I haven’t actually fixed my soggy shorts yet, but I’m still planning on doing it.












